// Engineer • Entrepreneur • Author
Building at the edge of what's possible_
Herbert Cuba Garcia
Technology leader — AI, strategy & human potential
Technology leader at the intersection of AI, strategy, and human potential.
25+
years in tech
95
insights
03
books
Google Bid for How an Airline Works. It's Time to Redraw the Org Chart.
Google bid for an airline's internal work history, and last week in Amsterdam I heard talk after talk calling for organizations to be redesigned. I read both as clear signals that agents belong in the org chart, and that leaders should redraw it around outcomes.
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// latest
//This month
//Explore by theme
Agentic engineering
23 insights
Everyone Discovered Loops. Nobody Agrees What the Word Means.
Your Real Asset Moved Upstream
Google vs. Microsoft: Two Frameworks for the Age of Agentic Engineeringtrending
Understand First, Save Hours Later: The Understanding Premium of Software 3.0
Welcome to the Orchestration Era
View all 23 →
Operating models
15 insights
Stop Hiring Tools. Start Raising Colleagues.
No, AI Didn't Kill Agile
Stop Choosing an AI Governance Framework. Build the Control Core.
AI Transformation Is a Team Sport
The Research Is In. Here's What the Data Says About Building with Agents.
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Strategy & leadership
57 insights
Google Bid for How an Airline Works. It's Time to Redraw the Org Chart.
The Game Master Is the Systems Thinker Agents Need
Your Product Has a Clone Clock. So Does Your Competitor's.
The Bottleneck Was Never the Work
When Creation Gets Cheap, Judgment Becomes the Advantage
View all 57 →
// framework
APEX — Agentic Production Execution
The operating model behind the insights: how organizations align people, agents, and decisions to actually keep the productivity they gain.
// new field manual
AION — Engineering the Organization for the Age of Agents
A practical organizational grammar for a world where humans govern, agents operate, and evidence decides.
